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Fashion Retail | Industry Opt-In & Welcome Data

In 2014, EmailDirect has seen rapid growth in B2C email marketing programs. Companies are understanding the value an email marketing program can bring to the table, and they want a piece of the pie!...

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10 Misconceptions about Email Coding & Design

When it comes to email design and coding – especially when coming from the website realm, it seems relatively simple. If one knows their way around coding websites, then they’re automatically good to...

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Email Design Tools Roundup: Builders Edition

From image to HTML converters, to bulletproof backgrounds and buttons and email HTML boilerplates, we’ve been keeping tabs for a while and rounding up tools that have emerged specifically for email...

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Why Subscribers Unsubscribe

Email marketing is the best source of ROI out there and your Email Marketing Consultant is here to help you with exceptional marketing advice to strengthen your program! What isn’t often discussed is...

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Soft Bounces, an underestimated statistic

  In the magnificent world of email marketing there are many statistics to take into consideration. Open rates, click through rates, complaints, remove rates, forwards, and activity over time to name...

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